Pay Per Clik Definition

Pay Per Clik Definition


Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Pay Per Clik Definition

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low as $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this
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7 ways to make your website traffic stick

Traffic is a very important aspect of online marketing and success of any website. So how does you make that traffic stick around more time around your website. Online traffic has little patience and getting their attentions and making them engage with your site is key to any success of your website.

Several factors are involved in making your site compelling and make that traffic to stick around more. On an average the average visitor time spend on a site is 8 sec. And you all know with 8 sec you achieve any action from the visitor’s side. So what makes the visitor stay around for a while?

I have put up few point to which will make your visitor to stay longer on your site.
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2. Informative Content - One of the compelling reasons for a visitor to spend more time on your site is because of the magnetic quality of the content. Providing content which can’t be found anywhere else. So they have a reason to stay longer on your site.

3) Update your content - Adding content on a regular basis can keep your website fresh with good new content. Visitors don’t like to read content which is old update your articles, add more new pages will lead your visitors to stay long on the site.

4) Fast loading page - If you web pages loads faster visitors are comfortable with sticking with your site. Sites with heavy graphics and flash intros scare away the visitors and finally they stay less time on the site.

5) Don’t distract your visitors - Some website owners think adding flashy kind of stuffs to a website will attract visitors to stay for a longer period of time. If you think that is the answer Study shows that using popup and other kind of flash stuffs are not comfortable with web visitors, so stay away from that.

6) Information architecture - is the structure, organization, navigation, labeling and indexing of a website. Information architect is the backbone of any website. Information architecture is a vital component of defining the user experience which make the visitors to stay longer.

7) Engage your visitor to contribute - In today world website are interactive where a visitors can put their thoughts about your products and services like adding components on your website where you can make the visitors engage like putting comments, rating, forums where discussion can be help etc.

You have got just 8 second to grab the attention of your visitors so when you build you site is comfortable to the user so that they will stick longer and your website will be a success.

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Success Can Lie In Pay Per Click Tips

Pay per click campaigns are advertisements placed on websites, often displayed as search engine results where the cost is calculated in relation to the number of times the advertisement is clicked on. These campaigns are known as rather costly affairs, here are some pay per click tips that can help to bring the cost down and improve the results:

Calculating value for money

An 2001 Jupiter Media Metrics study found pay per click advertising to offer the best return on investment when it comes to online marketing. The first pay per click secret is that sometimes its just not worth it!

Pay per click campaigns are more suitable to products where the profit margin is bigger as apposed to items with small profit margins that rely on mass sales like ballpoint pens. Take your website statistics in consideration by checking the conversion rate, this will give you an indication of how many clicks will be needed per sale. Use this to calculate a budget per click and do not bid higher than that.

Creating your advertisement

Make sure that your advertisements are very specific, it is a pay per click secret that advertisements keywords should not be general, more specified advertisements receive more hits. It is very important for your keywords to be included in your ad copy. Once you are included in the correct searches you will still appear next to several competitors’ advertisements and it is crucial for your ad title and description to set you apart.

The description should include benefits or incentives that your company offers to clients. A great pay per click tip is to switch off your ad during late night hours if you have a professional business product, as these searches are unlikely to deliver any serious business.

Finally it is crucial to test your ad by doing various searches, changing the description of your ad or the landing pages on your website. You are paying for these ads and should make the best of it, continuously test to see if your ad is still performing and make the changes where necessary.

Small adjustments, big results

Most pay per click software programs will be able to give you popular search phrases related to your keywords and misspellings often searched for. A great pay per click tip is to add negative keywords to make sure that your ad does not show up in irrelevant searches.

Most pay per click programs have the option to only include your advertisement where it exactly matches the keywords or phrase searched for, another pay per click secret is to add quotation marks or square brackets around the phrase that you only want exact matches on. Remember that you pay every time someone clicks on the Ad so it is important to try and limit the inclusion of your advert in irrelevant searches. Make sure that visitors are taken directly to the pages relevant to the advertisement that they clicked on, by sending them to your homepage they might not be able to find what they were looking for and you can loose the sale.

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